| Every wise marketer knows that good ecommerce | | | | need to optimise them for the web as part of your |
| design is essential to the success of their web site. | | | | ecommerce design process using a specialist graphics |
| Good ecommerce design ensures that your | | | | package like Adobe Photoshop. |
| customers feel comfortable navigating around your | | | | Links that go nowhere |
| site and it draws customers into the inner pages | | | | A site that has broken links only goes towards making |
| effortlessly, through the clever use of a subtle color | | | | a bad impression and this is almost always met by the |
| scheme and well drafted sales copy. | | | | use of the back button. |
| Not everyone knows about the finer points of | | | | It is very easy to test your links and there is really no |
| ecommerce design however and here are five of the | | | | excuse for not doing so. |
| most common mistakes we see being made: | | | | Too many steps in the order process |
| Ignorance of the color wheel | | | | Customers ordering on the web need to be guided |
| You must have seen those sites for which color | | | | towards a simple checkout process, the fewer steps |
| blending and matching is a foreign concept. I am talking | | | | toward final checkout the better. |
| about the sites that have bold, garish colors that | | | | Do not make the mistake in your ecommerce design |
| pulsate out of your computer screen, no sign of a well | | | | of asking for too many personal details and make sure |
| thought out ecommerce design here. | | | | you reassure customers as to the security of their |
| You need to make use of the color wheel to | | | | personal data. |
| investigate what colors go together or failing that, see | | | | Limiting your payment methods |
| what color schemes the highly ranked web sites in | | | | The final common mistake in ecommerce design is |
| your niche have chosen for their ecommerce design | | | | that of limiting the payment methods by which your |
| and follow suit. | | | | customer can settle their account. |
| Slow loading pages | | | | It does not cost you any more to offer debit cards |
| Nothing is more frustrating to users than waiting for | | | | and perhaps online checks as payment methods so |
| web pages to load, in fact as technology improves | | | | why limit your sales potential? |
| people seem to be getting less and less patient. | | | | Good ecommerce design is about function as much |
| Internet users are quick to reach for the back button | | | | as visual qualities. The overall guiding principle is to |
| on their browsers and you need to design a fast | | | | make your customer comfortable exploring your site |
| loading site to keep their attention. | | | | through a clear, logical menu structure and intuitive |
| Graphics are a common cause of speed issues you | | | | design. |