| In my opinion, thinking strategically about CPE is the | | | | there some things that you can do to satisfy some of |
| key. Like any small business owner, you are in charge | | | | the urges resulting from answering the questions that |
| of your career and need to come up with a strategy. | | | | can be satisfied by continuing professional education? |
| And strategy starts with answering some basic | | | | Here are a few ideas: |
| questions, doing some research, thinking, and putting | | | | 1. Identify the hard skills. These are the core accounting, |
| together a plan. This is all the work of a busy | | | | finance, and law knowledge that you need to obtain in |
| professional - like a CPA! | | | | the coming period. |
| Here are some important questions to answer: | | | | 2. Identify the soft skills that you will need to achieve |
| What are my personal objectives, both in terms of | | | | your near and medium term goals. These are the key |
| career and personal development? | | | | people skills that will open some doors for you. |
| Where do I want to be in 5 years? 10 years? 20 | | | | 3. Identify the environments in which you want to |
| years? | | | | operate. You may need some specific industry |
| What are my personal strengths? | | | | exposure. You may need to seek out some specific |
| In what areas could I envision the most dramatic | | | | situations where you can network with other |
| potential for improvement with some focused effort? | | | | professionals with particular areas of expertise that |
| What potential improvements would have the most | | | | you want to gain. |
| impact on my life and career? | | | | 4. Identify your learning preferences. In many cases, |
| What challenges and opportunities am I facing over the | | | | due to constraints of both time and money, you will |
| next 3-6 months? 6-12 months? 1-2 years? | | | | want to devise a blend of in person, on your own, and |
| What types of clients am I serving? What are their | | | | online work that optimizes your use of time. The |
| needs, and in what ways can I meet their needs better | | | | training options are also an input to this decision. |
| than today? | | | | 5. Identify your networking needs. You may be able to |
| What are my relationships with colleagues? Are there | | | | kill 2 birds with one stone by attending education |
| opportunities for improvement here? | | | | meetings for CPE credit where you also get the right |
| Do I have an effective network? What value do I hold | | | | mix of networking to expand your contacts. |
| for my network? Do I want to change that? | | | | 6. Many professionals find that they want to |
| What are some key developments in the accounting | | | | supplement their current credentials - like a CPA - with |
| field? | | | | another credential that will help them to differentiate |
| What are the major current developments in the | | | | themselves to their clients and in the marketplace, or |
| overall business environment, or in the communities I | | | | sometimes even move them in a different direction |
| serve? What is my program for keeping up to date | | | | altogether. CPAs and other professionals often satisfy |
| and ahead of the trends? | | | | CPE requirements while at the same earning a |
| These questions may seem very simple and basic. | | | | certification in IT, project management, Six Sigma, |
| Frankly, they are not particularly scientific, but they are | | | | Business Analysis, or a related field. |
| definitely a starting point for a strategic plan that | | | | These are but a few ideas for gradually developing a |
| includes personal development. We always need to | | | | strategic plan for earning CPE credit to maintain your |
| remember that personal development is the key to | | | | CPA license. Hopefully, looking at the CPE requirement |
| moving forward, and that working on ourselves - | | | | from a fresh viewpoint, and incorporating your CPE |
| increasing our capabilities and skill levels - always | | | | activities into your own personal vision and strategic |
| produces the best results in the long run. | | | | plan helps to satisfy the CPE requirement as much as |
| So, what jumps out or emerges when you answer | | | | it does to move you forward as a professional in your |
| these questions? Think about your CPA CPE. Are | | | | desired strategic direction. |