| The cost-per-action (CPA) model is at the other end | | | | at forums and social networking sites, and by using |
| of the spectrum from the cost-per-impressions model | | | | smart SEO techniques, you can build yourself a loyal |
| (CPM), with the cost-per-click (CPC) model | | | | and ever-growing visitor ship and build that CPA |
| somewhere in the middle. In a CPA model, the | | | | affiliate bank. One significant advantage of the CPA |
| publisher is taking most of the advertising risk, as their | | | | advertising model is checking the number of redundant |
| commissions are dependent on good conversion rates | | | | clicks based fraud, at times effected using automated |
| from the advertiser's creative units and Web site. | | | | means which normally misguide the effectiveness of |
| CPA advertising, in conjunction with proper testing and | | | | the advertisement campaign. |
| tracking of ads, puts an end to shooting in the dark. | | | | Practically, the CPA model fulfills the goals of the online |
| Business owners, especially those who are operating | | | | marketers more adequately and also facilitates |
| exclusively online, love CPA because they are enabled | | | | formulating marketing strategies based on the CPA |
| to cleanly figure out how much it costs them to get a | | | | results. The marketers can use the CPA results |
| lead, and how much it costs them to get an actual | | | | further into deriving the "Cost Per Acquisition" and use |
| sale. Cost Per Action (CPA) is expressed here as a | | | | it for online sales projections and forecast. Cost Per |
| monetary value. So, if you owned a business and you | | | | Action based campaigns are considered highly |
| had made 12 sales and you had to pay for the clicks | | | | effective and beneficial to the advertisers. Google |
| on 120 of your ads to get them, your CPA is 10. To | | | | AdSense has added this feature to its advertising |
| get plenty of CPA action, you have to keep adding | | | | pricing models as has eBay and other search engine |
| constant content to your website or blog so that you | | | | Web services. You spend a little bit of money but, for |
| attract a wide readership. By placing links to your site | | | | fast results. |