| Using ecommerce advertising on your site allows you | | | | advertising. Your job is just to display the advert to |
| to maximize your profits, capturing those visitors not | | | | your visitors. |
| interested in your main product. | | | | You may not get rich using this type of advertising but |
| Ecommerce advertising allows you to place adverts | | | | it is hands off and it may just pay for your hosting |
| for other companies and services on your site in the | | | | costs every month. |
| form of banners or, perhaps text adverts using a | | | | Ecommerce advertising using the cost per click model |
| contextual advertising program such as Google | | | | In addition to displaying the adverts in the cost per |
| Adsense. | | | | impression model above, cost per click ecommerce |
| The two most popular forms of advertising are cost | | | | advertising demands that your visitors click on the |
| per impression and cost per click. | | | | advert to visit the advertiser's site before you get paid. |
| Each has its own benefits: | | | | As you only get paid if a visitor clicks through to the |
| Ecommerce advertising using the cost per impression | | | | advertisers site why should you consider using the |
| model | | | | cost per click model? |
| If you use a cost per impression ecommerce | | | | Simply because you stand to gain more money using |
| advertising solution, you are making use of the simplest | | | | this model, particularly in the more competitive niches |
| type of ad revenue generation. | | | | where advertising budgets are larger and businesses |
| This is the best system as you will be paid a certain | | | | spend more to bring in customers. |
| amount of money for a certain amount of ads being | | | | You may be able to earn anything from a nickel up to |
| displayed on your website. | | | | even $70 per click this of course has made the cost |
| Advertisers will vary with how much they will pay, but | | | | per click model very attractive. |
| a good example is $1.00 CPM. If they had the ad | | | | Ecommerce advertising using the pay per click model |
| campaign set at 500 views, you would get $1.00 for | | | | allows you to blend in the adverts into your site. You |
| every 500 ads that are displayed on your website. | | | | can change the colors and fonts so that they blend |
| You don't have to do a selling job on potential | | | | into the existing color scheme of your website. |
| customers of these advertiser's online businesses in | | | | Arguably the best and most flexible cost per click |
| order to benefit from this type of ecommerce | | | | advertising program is Google Adsense. |