| Any time you can be interviewed on a radio show, it | | | | them and prepare several. Always have some on |
| puts you in the "expert" category. If you advertise your | | | | hand made up. Opportunity shows up for those who |
| business, you are a "salesperson." Going from on to | | | | are prepared for it. |
| another, in your customers' eyes, is a huge leap in | | | | Several years ago, I was preparing to be interviewed |
| credibility for you. | | | | on a National Health Radio Show. I was told to send |
| It is important to be on a radio show that targets your | | | | the Host four questions I wanted to be asked, so I did. I |
| market. Having said that, never, ever turn down the | | | | rehearsed those four questions for weeks leading up |
| opportunity to be interviewed on any radio show when | | | | to the interview. The first question the host asked me |
| you are just starting out. The practice is invaluable. | | | | wasn't on the list and I was dumbfounded. It was a |
| Anyone preparing to be an interviewee must put | | | | simple question; one I knew the answer to and I |
| together a Press Kit. This should be in a folder with | | | | fumbled it badly. The lesson: Don't rehearse; relax! |
| pockets on both sides. Into those pockets you will | | | | Know the audience and know the host. Then take it all |
| place your: | | | | with a grain of salt! What I've discovered, with few |
| Biography | | | | exceptions, is that telling stories and being funny is |
| One Sheet | | | | universal. However, you must be appropriate. I had a |
| List of Questions (for an interviewer to ask you) | | | | Ph.D. on my radio show one time, a well-known |
| Copy of your book (if you have a book). | | | | researcher in the Seattle area. She was talking about |
| Newsletter (if you have one) | | | | cancer. She was very serious throughout the entire |
| Recent Press releases | | | | interview. Humor would have been very inappropriate. |
| Cover letter explaining what is in your Press Kit and | | | | Get a feel for your host/guest and respond |
| customizing it for your recipient | | | | accordingly. |
| There are many examples of Press Kits online. Study | | | | |