How to Generate Referrals From Existing Clients

You can generate referrals from your existing clients.specific service or product when mailing statements or
Are your clients aware of the different services orother regular correspondence to your clients.
products you provide? If they aren't, how will they2. Pass along helpful tips to your clients by e-mail, and
know when they need your services or products thatwhile you're at it, mention any new developments in
they haven't used yet?your business such as your new website or a new
How will they tell someone else about your servicesservice you're offering.
and send you referrals? Good communication means3. Create a handy postcard listing your contact
increased revenues. No exceptions! It's a very simpleinformation and all of your service offerings and
principle, yet it's rarely put into action consistently andencourage your clients to save it for easy reference.
effectively. Every time you communicate with your4. Schedule a consistent client contact program with
clients, you have an opportunity to strengthen youryour favorite clients, and make at least one call per
relationship with them, foster loyalty, and encourageday just to check in with them to see how they're
them to think of you often. That translates into moredoing and say hello.
business from your clients and more referrals too.No matter which methods you choose, be sure to tell
There are several effective ways to keep in touchyour clients how much you enjoy working with them.
with your clients, and a combination method is usuallyMention that you would love more clients just like them.
the most effective: Send out personalized greeting(Do this only to your best clients, of course.) Let them
cards on special occasions.know that you'd welcome any referrals they send
1. Save a stamp! Include a single-sheet flier highlighting ayour way.