| Identifying your target customer starts with | | | | Check out all possible combinations of words when |
| brainstorming your ideas and identifying a Niche | | | | doing a search on Google. Check out the results and |
| Product(s). These Niche Products should come from | | | | open those sites. What are they selling – what |
| your passions and are narrowed down into unique | | | | services do they provide. |
| specific offering that may not be widely carried in the | | | | This will help you understand if any of your defined |
| current marketplace. | | | | areas of interest are currently serviced. If they are, |
| By focusing in on a potential customer that would have | | | | you must continue to narrow down further to a more |
| the unique needs, wants and desires that this product | | | | specific focus. Once you find a product area that is |
| would resolve, you can begin to identify your "target | | | | not well serviced by the market; and you have a |
| customer group". What type of consumer needs this | | | | target group in mind, now you can build your business |
| type of product? Will they be - men, women, children, | | | | towards servicing this group. |
| teens, seniors, executives, working moms, people with | | | | To bring all this together requires thought, lots of |
| medial needs etc. etc. | | | | thought. It requires that you write all your ideas down, |
| Understanding your target group can help you further | | | | work and re-work through all the possibilities. |
| narrow your Niche product to match closely with their | | | | Understand what you can uniquely bring to the |
| specific demand. | | | | marketplace and more importantly what you can |
| You should utilize all resources online to find out as | | | | uniquely bring to a specific target group. |
| much as possible about your ideas and areas of | | | | Knowing your target group is just one more step in |
| passion. Are these areas being serviced online? | | | | building a successful ebusiness plan. |