Opening Your Restaurant - Doing It Right

Opening Your Restaurant - Doing It Rightfresh ingredients or American style with big portions
So you've decided to open your own restaurant?and a salad bar? Write it all down so you have the
Congratulations, here are some topics you won't wantmenu in mind when you make your other decisions.
to miss learning about, they will be the key to yourDesign & Decor
success. Take your time to plan it all out and be readyThis covers everything from choosing your location to
for some curve balls along the way, but don't skipselecting the total design and decor for your
anything.restaurant, all the way down to the color of the carpet
Research & Planningand color of your napkins. There are alot of decisions
Before everything else, you'll want to make sure youyou will need to make. You may consider hiring a
have done your research. From scouting yourconsultant or a decorator/designer to help you with
competition to making sure you know who your targetthese aspects. Don't forget to create the ambience
market will be before making any decisions as to theyou want with the right lighting.
design, menu or hiring decisions to researching theEmployees
latest restaurant trends, don't skimp on the researchYou'll need to consider who you need to hire, when
needed to properly open and run a restaurant in theyou need to hire them, how you will train them, what
21st century.you will pay them and how you will manage them.
Management - Business & FinancesDon't forget training and certification in food safety,
This includes payroll, order taking, order processing,alcohol service and the overall way your employees
bookkeeping, taxes, tips and basically all the finances.will interact with the customers. Will it be old fashioned,
Don't forget to get yourself a great POS, point of salehome style serving or modern service with a smile?
system, to streamline everything and integrate it with aMarketing & Promotion
good food costing program to effectively price andAaah, marketing and promotion, this is the grease that
organize your inventory. There are many good bookswill keep your restaurant business running for years to
on restaurant management, you may also want to pickcome, if done right. From yellow pages and
up one or a few of these. Don't forget about propernewspaper ads to your grand opening to getting
time management, scheduling and expenses.reviewers to come to your restaurant to creating
Menuexcellent word of mouth, marketing and promotion of
The menu! This is the heart of it all. If you have alreadyyour restaurant will be an ongoing task for the life of
decided to take the plunge and open your ownyour restaurant.
restaurant, it's likely that you've already envisioned yourThere are many other aspects and things to consider
menu. Well, you don't have to commit to a set menuwhen opening your own restaurant, consider drawing
for your restaurant's lifespan, but it's a good idea toup a full scale business and marketing plan so you
know what the theme of your menu will be. Will it beknow exactly what you need to do and there is no
French style, modern and trendy cuisine with localconfusion.