| Fifty six percent of new businesses fail in the first four | | | | implement the ideas presented in class, for their |
| years. For a decade, I've been contacting new | | | | business, themselves. Some small business owners will |
| businesses and helping them avoid failure by | | | | decide their time is better spent doing what they |
| implementing quality accounting systems and adopting | | | | already know well, and may want an instructor's |
| a structure that will preserve cash flow for growth | | | | expertise beyond the classroom. Whether it is through |
| rather than taxes. However, this is clearly not enough | | | | the knowledge acquired or the relationship established, |
| to insure success. New businesses need assistance | | | | entrepreneurs will get the multi-discipline assistance |
| from many disciplines including law, marketing, web | | | | they need. |
| development, computer systems, software | | | | This site also provides small business owners with |
| development, work flow efficiencies, etc. Small | | | | increased marketing exposure and networking |
| business owners should be aware of and interested in | | | | opportunities. Anyone can establish a free profile for |
| all the disciplines that will help them to become | | | | their business. Links back to the business owner's |
| successful. Often, owners will not have established | | | | website will improve the business owners Google |
| relationships with the professionals that deliver these | | | | search results. The site also includes capability for |
| services. Unless the need is urgent, owners hesitate to | | | | commenting, blogging, photo and video sharing. |
| hire such professionals when the only information they | | | | implements the contribution networking philosophy. |
| have is an advertisement or recommendation. | | | | Instructors provide valuable information for free. |
| Sometimes owners can provide these services | | | | Entrepreneurs can return from time to time, to learn |
| themselves with some basic guidance. Other times, | | | | various topics needed for their businesses success. |
| business owners need a professional to do the entire | | | | Often, students will implement this knowledge on their |
| job or large part of it. One place to obtain that | | | | own. From time to time, entrepreneurs will need to hire |
| guidance and to establish vital relationships is | | | | course instructors to implement this knowledge. Either |
| Through SmallBusinessWebcast.com, professionals | | | | way, the small business owner will have more tools to |
| who are leaders in their various fields will provide | | | | insure their success. Instructors who are experts in |
| continuing education to business owners | | | | their field will have an opportunity to give back to the |
| (entrepreneurs). Initially this education will take place | | | | small business community and to share their expertise. |
| through free webinars. This maximizes ease of | | | | At the same time, it will present instructors with |
| access to needed information for the small business | | | | opportunities for a unique business to business |
| owner. Other classes will include in person workshops, | | | | marketing model. |
| maximizing the relationship between the small business | | | | Classes begin late Fall 2009. This is the beginning of a |
| owners and the instructor. The classes are not sales | | | | brand new community. More instructors will be added |
| pitches. Classes will provide quality information for small | | | | in the future. No doubt, additional features will be added |
| business owners. Entrepreneurs will be able to | | | | in the future. |