| It's not difficult to receive free publicity for your | | | | target market. Doing charity work or donating your |
| business or website. | | | | services to community efforts will also get your name |
| Afterward, you'll likely get a short-term burst of new | | | | into the public eye - if you let the media know about it. |
| business inquiries and possibly some long-term traffic | | | | News releases may not cause a sudden cash surge |
| to your website. In turn, that will give you a steady | | | | in your business, but it will support long-term recognition |
| trickle of new business inquiries. Here are a few of the | | | | of you and your business, fueling long-term business |
| best methods we recommend for getting free publicity: | | | | growth. |
| - Be a guest speaker or do a free seminar for your | | | | - Write articles for online or offline publication. Editors of |
| Chamber of Commerce or other local small business | | | | local weekly newspapers, trade journals, and online |
| or industry organizations. If you're the outgoing type, | | | | newsletters are hungry for useful content. Write brief, |
| this will give you valuable visibility as an expert in your | | | | 300 to 800 word articles on subjects involving your |
| community. If you offer supplementary informational | | | | expertise. Then offer them as free content to editors |
| products to attendees, you can also get paid for your | | | | on a regular basis. You will build your credibility and pull |
| efforts, as well as build your list of prospects. | | | | more traffic to your website immediately. In all of your |
| - Write up a news release for any new services you | | | | articles, be sure to include a bio or resource box that |
| are offering or any other newsworthy happenings | | | | mentions your services and gives a link to your |
| within your business that may be of interest to your | | | | website. |