| There are 3 key people you can't afford not to hire | | | | A high-value turnkey package will include marketing |
| when you start a business - a CPA, an attorney and a | | | | tips and tools to help jump-start your business. Without |
| business coach. I totally agree with this statement. | | | | receiving this knowledge, you'll have to learn it all by trial |
| During our start-up phase, we didn't think we could | | | | and error. And during your first few years in business, |
| afford to hire professionals. We were so wrong! In | | | | you'll have questions, need motivation, want someone |
| fact, it cost us more in the long run because we had to | | | | to kick ideas around with. The owners of turnkey |
| go back and redo some of our work. The business | | | | packages who offer continuing support and |
| coach, though - or lack of one - was our biggest cost | | | | consultation will provide that for you. In essence, they |
| factor (in the terms of lost revenue). Of course, we | | | | will be your business coach. |
| can't put a dollar amount to it, but we know we would | | | | Now let's return to the statement about all-inclusive |
| have grown faster, lost less money and received | | | | turnkey packages being expensive. What will a |
| revenues sooner, if we had a business coach from | | | | business coach cost you? Most charge between |
| the beginning. | | | | $200 and $500 per hour. Just two hours a week, and |
| This brings us to the topic of a turnkey package. Often | | | | you'll have invested between $5,000 and $12,000 your |
| people feel that it's too expensive to purchase one, | | | | first year. And it is rare that just one year of coaching |
| and choose to begin with just a start-up kit or entirely | | | | is all that is needed. Most successful business people |
| on their own. But when looking at the big picture, | | | | retain a coach on a continuing basis. |
| investing in a turnkey is either a wash or truly a cost | | | | The turnkey packages that include consultation or |
| savings in the long run. A high quality, all-inclusive | | | | mentoring are in essence providing you with a business |
| turnkey package will cost more than a start-up or | | | | coach. The owner who is mentoring you will be |
| minimal-value business in a box which just includes a | | | | providing specific assistance because they know the |
| few components. Remember that value isn't always in | | | | business, know the industry and have learned it the |
| the box! | | | | hard way - by experiencing it. |